I’ve been blogging for a long time. I’m not as prolific as some, but I try and post weekly, and occasionally I do better than that. I’ve had long droughts too. Every once in awhile I ask myself, “Why do I blog, anyway?” As I’ve pointed out in the past, I can trace almost every […]
Help Me Help You – Join the Instigator Blog Feedback Group
I love writing. Although I’ve struggled to write consistently of late, I always enjoy hitting “publish” and seeing the content go up live on the blog. I think the content is worthwhile for people, although commenting has slowly declined over the last few years. I think that has a lot to do with Twitter though, […]
New Design for Instigator Blog – Lightweight and Simplified
Every so often I feel compelled to redesign this blog. The first redesign was in 2007, followed by another in 2008. It’s been a couple years since the last redesign, and this one is a big departure from the last. It’s still a work-in-progress, but I’d love to get your feedback. I really wanted to […]
Write
Writing things down has an amazing impact. It commits us more. It serves as a reminder and marks our past. It allows us to get things out of our brains so we can fill them up with more cool ideas. It pushes us into the future. It helps visualize things. It creates structure. It acts […]
Is Linkbait Dead?
The simplest definition of linkbait is a blog post that attracts people’s attention enough to get them to link back to the post. Getting links to a blog post is crucial for SEO. Generally speaking: more links = better SEO. And better SEO = more traffic. I’m simplifying, but the basic premise is there. For […]
You Can’t Build Authority and Thought Leadership via Twitter
I’m a big fan of Twitter. It’s clearly gone mainstream in a number of ways and brings significant value for maintaining relationships, finding new ones, etc. But you can’t build authority and thought leadership through Twitter or other microblogging services (or aggregator-type services) like FriendFeed. Not unless you previously had some authority and reputation through […]
Adding Disqus and AddThis to Make Blog More Social
It’s almost impossible to keep track of all the latest widgets, gadgets, plugins and features available for bloggers. New stuff is coming out daily, which is understandable, there are millions and millions of bloggers, and many of them are very dedicated to blogging — that’s a nice market with interesting opportunities. Few companies have really […]
How-To Create the Perfect Company Blog
[ad#Top-Popular Posts] A company blog is extremely challenging to do well. The biggest challenge (which is not unique to a company blog) is finding the time to do it. Everyone’s swamped and blogging was just never part of the plan. But it should be. Blogging is the single best way of generating sustained, quality buzz […]
Founding Partner at 