Half-life is the period of time, for a substance undergoing decay, to decrease by half. Trust, reputation and social capital also decay, but at varying degrees. First, let’s look at how they’re built up: Please excuse the rudimentary attempt at a diagram, but the visual does help. And if it makes sense, I may create […]
The Future of Recruiting is Inbound
Successful recruiting is more complicated than most people realize (except for those who are actively recruiting on a daily basis). Getting a ton of applicants is easy. Hiring people is easy. But successful recruiting isn’t. Successful recruiting means a few things: Maximizing tight budgets to use money wisely in attracting people. Attracting the highest quality […]
10 Key Insights from Reading Inbound Marketing by Dharmesh Shah and Brian Halligan
I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to consumers. Dharmesh Shah and Brian Halligan are smart guys. They’re the founders of Hubspot, and […]
How Copywriting Reveals Market Segmentation Strategies
As most of you know by now, I’m a big fan of Steve Blank and his book The Four Steps to the Epiphany. One of the biggest points in his book (and hardest to digest) is about the existence of 4 Market Types, and the importance of understanding which market your startup is in. According […]
650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driven, Results Oriented, Innovation-Focused, Creative, Social Media Marketing, New Media Global Consultancy Agency
Say that 5 times fast, will ya? The truth is, I don’t have 650 reasons to do anything, but having spent the last few days doing some research into digital agencies, social media agencies, web companies, PR firms, etc. (all service companies) it’s somewhat shocking and hugely disappointing to see the amount of wasted bits […]
Check Out These Startup Blogs
One of the best things about being involved in startups is the global community of entrepreneurs that exists. Many startup founders and employees blog and participate actively via social networking and social media sites. They do so to share lessons learned (often hard ones!), network, promote themselves (personal branding is good!), and pimp their companies […]
Startups Aren’t Small Companies
Everyone says that startups are fast-paced, innovative and able to take bigger risks more quickly than large companies. But the reality is that too many startups are not prepared for the risk-taking and innovation that has to take place. Just because a startup is small doesn’t guarantee that it’s agile or decisive. The agility and […]
Where’s the Surprise on the Web?
Join me for my latest obsession: Surprise. In thinking about Surprise and how it relates to my business and the Web in general, I realize that there’s absolutely not enough surprise on the Web. How often do you visit a website and get surprised? Sure there are crazy, silly, surprising videos on YouTube. And those […]
People Will Pay for Surprise
Turns out, people like surprises. Who’d a thunk it? Actually, some surprises may anger, disgust, scare or shock people — but that’s a good thing! And most important for businesses out there: People will pay for surprise. Andy Nulman is Mr. Surprise. Go read his blog on surprise. But come back, ok? Better yet, stick […]
Creativity Loves Blowing Constraints Out of the Water
We often hear, “Creativity loves constraints.” The premise is that real creativity, insight and innovation come out of situations that are constrained in some way. Oftentimes it’s a lack of money that forces startups to be smarter, faster and better. But there are a whole host of constraints — time is another big one — […]
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