At Small Business Trends John Wyckoff writes about the importance of having clean bathrooms in small retail stores. I say “hooray!” and “Yes!” I’m not ashamed to admit it, I’m a fan of the bathroom. It’s a sanctuary for most men. Particularly with reading material in it. The article is mostly about the fact that […]
Don’t be an Asshat. When a Client Leaves Be Friendly, Responsive and Smart.
David Parmet at Marketing Begins At Home writes a worthwhile post titled Bad Reputation. It’s important for two reasons: 1. The use of the term “asshat”. I’d never heard this term before, but being the industrious fellow that I am, I looked it up. (I used GoodSearch.com too, because I said I would. And the […]
Be Careful About Devaluing What You Offer
Deciding the price point for your product (or service) can be very difficult. (Note: Wherever I say “product” you can easily switch in the word “service”.) There are ways of going about it, namely looking at the competition, testing the marketplace with different prices, surveying the potential client base, etc. It’s still hard to do, […]
Cultivate Loyalty Through Great Customer Service & Support
Having been in business for 10 years (not that long, but still a nice milestone for a company I started with 4 guys and very little experience), I’ve learned a thing or two. (Note: I’m talking about my “day job” here not IGotNewsForYou.com, which has been in business for just about 2 weeks!) And one […]
Disaster Management and Scaling Big
“The best time to install a sprinkler system is before your house burns down.” – InfoWorld Magazine: Off the Record page, Feb 20-06 As soon as I read this sentence I knew I wanted to talk about disaster management and scaling a business. From an entrepeneur’s perspective, disaster management is a tough thing to deal […]