In an early, small startup, everyone wears many hats. One of the more important hats for everyone to wear, which doesn’t always come naturally to people, is that of marketer. Most early stage startups don’t have a marketer, and may have very little marketing expertise. This “role” often falls to the CEO, but in a […]
Reward Customers Earlier
Customers should be rewarded earlier and more often in the relationship they establish with vendors. This is true of any type of customer and any type of business. Keurig does a nice job of providing members with 10% off purchases. That’s not a ton of money when you’re buying coffee, but it’s something. More importantly, […]
Interrupt Users to Increase their Adoption and Engagement
You want someone to use your product, then get in their face and force them to. I’ve made this argument before. One of the biggest challenges for any startup is engagement – acquiring users is hard, keeping them is usually much harder. And even when users say they love your product or think it adds […]
Understand the Difference Between Marketing Tools, Tactics and Strategies
When it comes to marketing, you need to understand the difference between tools, tactics and strategies. A blog is a tool. Writing blog posts is a tactic. Google AdWords is a tool. Publishing ads across multiple keywords is a tactic. Combine a number of tools and tactics together and you’ve got the makings of a […]
Telling Compelling Stories With Video
Video is a powerful storytelling medium. Just ask Thomas Clifford, who has been using video for many years to tell some great stories. Many of them might have seemed dull or unclear at the outset, but video and smart storytelling can work real magic. We’re seeing quite a few startups use video prominently on their […]
Free E-Book “ClickPredictions” on Content Marketing Trends
I’m a big believer in content marketing. I’ve produced content to help market and promote my own business, and I’ve seen it used successfully by others as well. One of the biggest challenges with content marketing is that the barrier to produce content online is so low, everyone can do it. As a result, the […]
10 Key Insights from Reading Inbound Marketing by Dharmesh Shah and Brian Halligan
I’m a big believer in inbound marketing. I’ve seen it work, and I’ve leveraged many of its tactics for myself, my business, and for others. I believe it will (and has already started to) fundamentally change how companies market to consumers. Dharmesh Shah and Brian Halligan are smart guys. They’re the founders of Hubspot, and […]
650 Strategic Ways to Choose a Premier, Unique, Full Service, Interactive Marketing, Digitally Driven, Results Oriented, Innovation-Focused, Creative, Social Media Marketing, New Media Global Consultancy Agency
Say that 5 times fast, will ya? The truth is, I don’t have 650 reasons to do anything, but having spent the last few days doing some research into digital agencies, social media agencies, web companies, PR firms, etc. (all service companies) it’s somewhat shocking and hugely disappointing to see the amount of wasted bits […]
People Will Pay for Surprise
Turns out, people like surprises. Who’d a thunk it? Actually, some surprises may anger, disgust, scare or shock people — but that’s a good thing! And most important for businesses out there: People will pay for surprise. Andy Nulman is Mr. Surprise. Go read his blog on surprise. But come back, ok? Better yet, stick […]
Increase Lead Generation or Optimize Conversions?
Before you spend time & money increasing leads, you should look at improving and optimizing conversions. In order to optimize conversion you do need some number of leads, but the number doesn’t have to be huge. As soon as you start to see consistent metrics on conversion (and you need to make sure you define […]
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