Many people will tell you the best way to launch a product is to do so early and iterate constantly. I’ve said the same thing, and generally agree with that sentiment. You don’t want to spend a year building a product without any serious customer feedback, without putting your feet to the fire in the […]
How Startups Can Use PR Successfully
One of the biggest challenges for startups is keeping in the public eye – getting the word out on a consistent basis to drive an audience, customers, buzz, etc. There are lots of marketing techniques for startups but one that I think is under used and under appreciated is PR. Public Relations is all about […]
Are You Testing the Effectiveness of Your Website?
I recently attended an event in Montreal where Albert Lai spoke. Albert’s a serial entrepreneur with a number of successes (and failures) under his belt. Great speaker. One of the things he said really stuck in my mind (which I’m paraphrasing), “It’s all about the market. Don’t do things based on your own personal whims […]
How Do You Prepare for Presentations?
Preparing for presentations isn’t easy. Even team meetings with your colleagues can be stressful and challenging. Few of us are true extroverts, and even fewer of us are comfortable with public speaking. Awhile ago, I joked a bit about things you shouldn’t say in a presentation but really, it’s no laughing matter. One of the […]
5 Marketing Tools Every Startup Should Use
[ad#Top-Popular Posts] Buzz alone won’t guarantee startup success, but it certainly can’t hurt. In the glorious Web 2.0 startup world that many of us live in there’s a lot of noise. To stand out from the noise, startups need to do more to draw attention. Some startups are great at this. The folks at Xobni […]
Get a Super Dose of Word of Mouth Action
The Canadian Marketing Association is holding a 1-day conference in Toronto on Word of Mouth Marketing called From Mass to Grass. The name still cracks me up, I can’t help it… The conference is on April 12th. They’ve got a great cast of speakers lined up including Jackie Huba from Church of the Customer and […]
5 Phrases You Never Want To Hear In A Presentation
[ad#Top-Popular Posts] Giving good presentations is hard. Public speaking is a true skill that you can develop over time; a combination of art and science. Thinking about my upcoming presentation in May for SOBCon 07 – The Relationship Bloggers’ Conference, I can’t help but hone in on those words I know don’t belong. MAKE SOME […]
Master the Art and Science of Buzz Marketing
Buzz marketing works. Creating buzz works. Providing people with a reason to spread your gospel and your story works. My 3-Week Buzz Marketing Challenge hammered home a few important points; lessons learned and steps you can take to master the art and science of buzz marketing. The Science Start Simple. Pick 3 or 4 of […]
A Few Final Buzz Marketing Efforts Undertaken
My 3-Week Buzz Marketing Challenge is over. I completed a good number of the challenges but certainly not all of them. Getting on a board of directors isn’t easy! (But I did try!) I didn’t post about every buzz marketing challenge I took on. Some of them I was doing beforehand as well. These last […]
Send a Surprise Letter to Generate Buzz
Handwriting is fast becoming a lost art. Between email and instant messaging do any of us really need to communicate through the use of handwriting anymore? Well, it can still be a good idea. One of Ron McDaniel’s 57 buzz challenges is to send a surprise letter. The idea is to surprise someone with a […]
Founding Partner at 