Bloggers write a lot. We have to. It’s the nature of the blogging beast. Produce content. Do it. Write, write and write some more.

For all the debate over how often you need to be posting to maintain and grow your audience, the fact remains that many of us write a lot of blog content; perhaps 3 times a week, maybe even daily (and some of us post more than once per day!)

But do we always follow our own advice?

The old adage, “Do as I say, not as I do,” comes to mind, and I suspect it applies to many of us. An idea pops in our head, we write about it stating ideas and truths we believe in (I’m not claiming any of us are lying!) and then we’re off to the next blog post. We have to be: there’s four more to write this week!

That killer post you wrote with the great ideas, practical tips and important lessons learned, receives positive feedback, generates some comments, but ultimately disappears into your archive. There are ways of extending the life of a blog post but typically after a few days or a week, a blog post is gone.

Does the nature of blogging lead us to blog for the sake of blogging?

I’ve written a lot of content. I don’t remember everything I’ve written; every idea and suggestion. Recently, I’ve started asking myself, “What did I say on that topic again?”

I don’t want to speak for the sake of speaking.

Part of what makes blogging interesting is the sudden nature of it – publishing content quickly, connecting with people easily – but it’s also easy to post and post and post and not follow through.

Walk the walk. Don’t just talk the talk.

I’ve started using my own blog as a reminder service, a personal archive of what I should be doing. I know I won’t always follow my own advice (let alone remember it all!) but at least it’s there for me to fall back on. When I’m struggling with leadership questions, I can go back and read 10 Essential Business Leadership Skills. If I’m feeling worn down and need a pick me up, I might read Even Superheroes Have Limitations or 5 Inspirational To-Dos You Can Do Every Day. And it’s not just my own thoughts that I reference. Each post has plenty valuable comments: so my reminder service and resource library expands continuously.

Do you follow your own blogging advice?