The Canadian Marketing Association is holding a 1-day conference in Toronto on Word of Mouth Marketing called From Mass to Grass. The name still cracks me up, I can’t help it…

The conference is on April 12th. They’ve got a great cast of speakers lined up including Jackie Huba from Church of the Customer and Kyle MacDonald of one red paperclip fame.

Sean Moffitt (one of the organizers) introduced me to the conference. Sean is a word-of-mouth guru himself — check out Agent Wildfire and his blog Buzz Canuck.

It should be a great day – tons of great sessions and lots to do and learn. My only disappointment is the cost. They’ve got an early bird special going on right now for $595 (which ends March 12th.) Otherwise it’ll be $695. That seems just a bit too steep for a 1-day event, no matter who is involved. But that part of it is out of my hands – I’m certain the event will be a blast.