Seth Godin hits the nail on the head in reference to using the Web and social media for your business:

The problem is no longer budget. The problem is no longer access to tools.

The problem is the will to get good at it.

There also remains a very pervasive fear within companies (especially at the C-level) to opening up. I recently said to someone, “It’s time to expose yourself under that kimono.” We’ll see if I get that project or not… *smile*

Unfortunately, too many mid-level and junior-level employees are forced to spend a disproportionate amount of their time figuring out how to justify things to their bosses and how to create corporate policies that will calm executives’ nerves. If your company needs to spend a year developing appropriate, legally-binding, bullet-proof, fully documented corporate social media policies before someone at your organization can get on Twitter and say, “hi!” … you’re f-cked.

image courtesy of shutterstock

P.S. That’s not me in the picture…