Join me for my latest obsession: Surprise.

In thinking about Surprise and how it relates to my business and the Web in general, I realize that there’s absolutely not enough surprise on the Web.

How often do you visit a website and get surprised?

Sure there are crazy, silly, surprising videos on YouTube. And those often spread like wildfire. But what about corporate sites? Startup sites? Business sites? News sites? Personal blogs? Is there ever any Surprise there?

Whether it’s with the copywriting, design or something else, where’s the Surprise on the Web?